creative chamelEon BY TRADE.

I’m a creative chameleon, able to adapt to all kinds of challenges that we face here in Adland.

I’m currently leading a talented team of designers, art directors, copywriters and motion artists on multiple accounts. One week we’re jamming on content user flows. The next week we’re concepting 360° campaign ideas.

My most unique strength as a creative is that I listen intently to other people’s ideas and opinions, with the belief that I can actually learn something from everyone. This characteristic has enabled me to achieve more. Teach more. Collaborate more. Inspire more.

What else can I say about me? I help good creatives to become great, and great creatives to become exceptional.

I play loose to get to the big idea, and play tight to master the details. Then when it comes to selling the work, I have a knack for describing it in simple, powerful ways.

I’m also known for my even-keeled approach and grace under pressure—even in pitch mode.

And I don’t believe a marketing challenge should be solved with just one single insight. Everything we do—from concept to production—should have an insightful approach.

When I’m not at work, I’m exploring this crazy city with my wife and three young kids.

With any spare time after that, and there’s not much of it, I go back and forth between meditation, music, cooking, basketball and naps. Like a true middle-aged chameleon.

Disciplines:
Branded Content, Brand Identity, CRM, Digital, Direct, Experiential, Social, Traditional.

Brands:
Alcatel, Allstate, Arctix, AT&T, Ban Deodorant, Becker, BMW, Camel, Central Park Conservancy, Cingular, CIT Group, Citi, CMT, Destination Canada, The Doe Fund, EAB, Excedrin, Family Violence Prevention Fund, Goldman Sachs, HP, Hunter Fans, Life Fitness, Morgan Stanley, NYPD, NY Public Library, Optimum, Propel Water, RAM, Spectrum, TNN, Verizon Wireless, Wit Capital.

Agencies:
Adler Boschetto Peebles, Bozell, Fathom Communications, GALE Partners, Mezzina/Brown, Ogilvy, Wunderman.