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Calvin Lai
Creative Director | Copywriter
Website / Content Strategy & Development
Agency: GALE Partners
Role: ACD/Writer
I love helping challenger brands get in the ring and fight for their business. Aside from needing a new site for their wealth management offering, our clients required two more things: a new way to speak to their audience and a new way to reach them. By focusing on the users’ needs first, not BMO’s services, we delivered all three.