This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.

Thanks to countless yearbook write-ups, one of the most quoted songs of all time belongs to Paul Simon. “Kodachrome” took a friendly, lighthearted approach to rebellion. And musically, Simon was also his same rebellious self on this track. Daring to cross genres. Daring to even defy them. With every percussive beat. With every uplifting note. Sounds a lot like the Simon & Garfunkel canon – like a continuation of those musical and lyrical themes, standing in stark contrast to his world music-influenced solo work that would manifest in the eighties with Graceland.

“When I think back on all the crap I learned in high school, It's a wonder I can think at all. And though my lack of education hasn't hurt me none, I can read the writing on the wall.”