This month on Twitter, @sotachetan hosts #BrandedInSongs – which is a head-on collision of my personal world of music and my professional world of branding and advertising. The challenge is to simply pick a song with a brand name in its lyrics or title. I added one more criteria to my picks, which is this: the songs themselves must be as iconic as the brands they mention. No filler here.
I have mixed feelings about posting this one. Oasis is not my favorite band by any stretch. It did seem like requisite listening for anyone interested in a real rock sound during the early to mid nineties. But the whole sibling feud between Liam and Noel seemed too immature and ridiculous, even to me, a college kid during the band’s hey day. I also don’t like Liam as a person in general. That said, the guy is a talented songwriter. Some of those melodies are Beatles-esque. One prime example: “Supersonic”.
I remember when “Supersonic” hit radio. How could you not? There really wasn’t anything that sounded quite like it? It was frankly a breath of fresh air. This Manchester rock sound seemed to tell all the Seattle grunge bands to go shove off – in so many notes. “Supersonic” also has the distinction of being the band’s very first single. Like most of the songs from Oasis, this one was sung by Liam, but written by Noel. Noel’s guitar work is pretty solid on this one, but Liam’s lead vocals carry all the swagger.
“I know a girl called Elsa, she's into Alka-Seltzer. She sniffs it through a cane on a supersonic train.”