The decade in which I was born has given me a strange perspective on its music. I discovered pretty much all of the 70’s sounds – from prog rock to punk to disco – well after they came into the world. It wasn’t until the late 80’s that I discovered what I was missing. I would characterize the decade as one where budding genres leaped off their inspiration pads and came to fruition. For the month of February, Mental Jukebox will feature some of these gems with a different 70’s song each day. #28DaysOf70sSongs
Many of the most legendary recordings in music got their legendary status from the strength of their cohesive sound. The ability to make the whole and the individual parts work equally well is no easy feat. Well, that isn’t London Calling. As legendary as it is, the album veers into various rabbit holes, exploring multiple sounds and genres. It’s a true mish-mosh. It’s exceptional, but it’s still a mish-mosh. Eight tracks in, we come up on a song that doesn’t even sound anything like The Clash. It’s the beautifully addictive “Lost in the Supermarket”.
What’s going on here? Is that a disco rhythm we hear? This isn’t the anti-establishment, Brit punk outfit we know and love. Instead, “Lost in the Supermarket” showcases a band that’s going beyond its comfort zone, stretching itself musically. My favorite track off London Calling, Track 8 is a wry commentary on suburban alienation. The lyrics and the way that they are sung are unforgettable. It may not sound anything like a punk rock song, but therein lies its punk rock essence. The refusal to simply follow suit.
“I'm all lost in the supermarket. I can no longer shop happily. I came in here for that special offer. A guaranteed personality.”